I am relatively new to selling on Amazon and wanted to get some advice from more experienced sellers here. I have set up my store and started getting some traffic but my conversion rate isn’t where I would like it to be. I have optimized my product listings with detailed descriptions, good quality images and competitive pricing. However, I am still not seeing the results I hoped for.
I am wondering if there are any specific strategies that you all have found effective in boosting conversions: ?? For instance, how important are A+ Content and Amazon PPC campaigns: ?? Is it worth investing in external traffic sources like social media ads to drive more sales or should I focus solely on organic growth within the Amazon ecosystem: ??
Additionally, any tips on dealing with customer reviews and feedback would be really appreciated. I have heard that they can make a big impact on a listing’s credibility. I have also read this article https://www.datafeedwatch.com/blog/boost-amazon-conversion-rates-cissp/ it helped me alot but need some more tips and advice.
Thanks in advance for your insights !! Looking forward to hearing your thoughts and learning from your experiences.
thank you for joining! I am sorry to hear that you are experiencing issues with increasing your sales. It’s good that you already took the time to optimize your listings. Everything what you mentioned would be helpful, including A+ content and PPC. What is your business model?
If these are private label products, then social media activity should help - you need to work on building your brand’s presence. Also, I would highly recommend you to try Amazon Vine - this will bring you product reviews and extra sales.
I would suggest you to review the following threads regarding the matter, which may help:
I hope this helps. Please feel free to post here whenever you need help.