On 5th November my account was deactivated sending the following email only and nothing before that. After that I submitted the required documents but since then it is still under review. i would like to point out that on 5th November i changed the status of the directors of the company and changed the nationality to BRITISH.
Also I would point out that I have 2 companies registered at this address Amazon company is Active since 2021 and the second company is medical company is active Jan 2024.
I need to know how long will this review take? and what triggered this review? should i need to change anything to get verification of KYC?
Hello @umais09,
thank you for joining the forum. I am sorry to hear that your Seller Account has been deactivated due to identity verification.
How old was your selling account?
Yes, it is completely normal that when your business entity changes like this, the account will remain inactive for months, while the verification is in progress.
If you already provided everything, just wait for the verification to get completed.
My account was 4 years old, and got the deactivation email from VAT General queries.
When your Amazon account was deactivated right after updating company director or nationality details, it was almost certainly triggered by Amazon’s automated KYC (Know Your Customer) compliance system.
Any change to ownership, directorship, nationality, or registered address is treated as a potential “change of beneficial owner,” which automatically triggers a full account re-verification under AML and financial regulations.
The review timeline varies — it typically takes 7–14 business days, but if extra verification is needed (for example, if your new documents or director info are cross-checked against multiple databases), it can stretch to 3–4 weeks.
Since you already submitted the requested documents, the best approach now is to wait for the internal compliance team to finish, because repeated reuploads or edits can restart the verification clock. You don’t need to change anything else unless Amazon specifically requests additional proof, but make sure the documents you provided clearly show the new director details, nationality, and your registered business address exactly as listed in Seller Central and Companies House.
If it’s been more than three weeks without an update, you can email [email protected] referencing your case ID, politely asking for a status update and confirming that your documents reflect the recent corporate changes.
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I got the deactivation email from VAT-General queries
Before that I only connected USA marketplace , nothing else was changed or added
if they do not reply within the 4 weeks where should I contact VAT-general queries or seller verification enquiry or the apuk team?? or should i create a case?
When you get a deactivation from VAT-General Queries, it usually means Amazon flagged something in your EU/UK VAT setup even if you were only selling in the US, and the review gets routed to a very slow internal compliance team.
If they don’t reply within the four-week window mentioned in the email, the correct escalation path is to follow up directly with VAT-General Queries by replying to the same performance notification thread, and also send a short follow-up to [email protected] because that team can nudge VAT compliance when cases stall.
The apuk team only steps in for UK-specific verification issues, so they won’t help unless the notification explicitly mentions UK KYC. You can create a case in Seller Central, but most of the time it just gets routed back to the same department, so your best bet is to escalate politely every 7–10 days via email with your case ID and wait for manual review.
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I almost gave up on my account because my Amazon account wouldn’t get activated. Then I got into touch with Kika who managed to get it fully activated in just five days, and everything started working again.
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I have received the answer from amazon uk that I have failed the verification and I am not able to sell on this account , they have my funds,
THIS IS ABSURD AS ALL MY DOCS ARE CORRECT
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Sorry to hear that. Could you post here the communication which you received regarding the rejection and also screenshots of what you submitted / entered when applying for the verification?
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this was the last notification we received,
before that, on NOV 6 we uploaded.
BUsiness bank Statemnet, Company details (i believe this was the document that not correct)
personal bank account, UK passport as proof of ID.
we passed the KYC in JULY 2025,
we have a real address (residential in UK) , water and council tax bill on directors name is available.
way back in 2021 the company was registered on Pakistani passport, the director has now UK passport,
there is a 2nd company on the same address owned by the same director but totally un related to amazon
let me know if I missed anything.
We have all the correct documents to prove that we are a legit UK Business, if we are missing any doc let us know we can arrange.
this was upload as company details
i think this was the problem.
along with this, wise bank statement, UK passport and Personal bank statement was uploaded
another querry if you can answer
how to create the amazon account if you are not a UK resident. and also be compliant with amazon UK terms.
I have seen they are cracking on Virtual addresses!! or can we use virtual offices , which service is recommended??
There is a suspension reason called “geographical mismatch”. This can happen if the seller is physically located in one country and his documents relate to other countries. Amazon absolutely hates virtual addresses.
Was the person who originally registered the account physically located in the UK? Was this a UK company in charge of the account since the beginning?
I am not a UK resident, but I am trading using a local company that is based in my own country of residency.
So, if you are based in Pakistan, my recommendation is that you use a Pakistani company.
People often mess things up with the virtual companies and unverifiable documents from payment providers etc.
Ideally, you would use a real bank for disbursements and not a payments provider.
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the amazon UK account was registered while being in the UK, on a real UK residential address, no virtual address was used with this account.
last year the address was changed as well, and along with that the nationality was also changed in the companies house,
and we passed KYC this JULY 2025, and they send us KYC deactivation again in NOV.
Do you mean that the director lost his Pakistani nationality / citizenship? If it is the case, why don’t you get a proper bank account? I am not sure if Amazon still accepts Wise.
A real bank’s statement would give you some credibility.
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I may have uploaded the wrong company snapshot, as it did not include the Articles of Association or the address change documents. How can I update it now, since the submission link is no longer available?
Has your address recently changed?
No, we just connected USA marketplace in OCT 25, which is verified now, but UK KYC has not passed.
have got it today, just waiting for the holidays to end,
director is a dual national living in UK!!