Your Offer(s) not eligible to be a Featured Offer

I received this email regarding one of our items. They suppressed the Buy Box due to pricing, and all the other FBA sellers are selling it for between $12 and $15. I am getting approximately $2 profit per unit with an ROI of around 40%, and I know other sellers are also getting around $2 profit, not more than that. So, how is Amazon asking us to lower our price to $6? Can anyone please let us know how to resolve this issue and whom to contact?

It’s selling on lower price on other marketplaces or the brand’s website, that’s why. A customer may have reported this lower price elsewhere to Amazon and they have now suspended buybox for everyone.