Would you recommend stopping the loose match and increasing the bidding on close match, or keeping both?

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1

I do penny PPC for my wholesale business.

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2

I would do both but i may increase the bid of close match a little higher depending on the product price while for the loose match i would recommend reducing bid by half

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3

It looks pretty good. The ROAS is great. I would keep both of them as long as you are making profit.

For shared listings you only spend PPC when you are in the buybox.

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4

How does it work when you do PPC in a shared listing? I mean you get the buyer to the listing but if someone has a lower price would Amazon advise this to the buyer even if you’re the one paying the advertising? will you be paying to get a sale for another seller in that case?

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5

The ppc is going to run only when you are in the Buybox.

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6

Great, thanks for the advice