I’ve been creating bundles for the past two years, and I’m now planning to launch all of them on my Shopify store.
I’m considering including a scannable code or a promotional insert inside each bundle shipped to Amazon FBA, with the goal of directing Amazon customers to my Shopify store.
As far as I know, Amazon may view that as “diverting sales” which is against T&C.
Including a scannable code or promotional insert inside FBA shipments that directs buyers to your Shopify store would be a policy violation because Amazon prohibits any attempt to divert its customers off-platform, and if detected it could put your account at risk.
The safer approach is to build your Shopify traffic externally through ads, social media, and SEO while making sure your branding is strong and consistent so buyers who discover you on Amazon can easily find you again outside the marketplace.
If you want to use packaging to build recognition, you can invest in branded packaging that features your logo and brand name without explicitly mentioning your website, since customers can still look you up on their own.
Over time, that combination of consistent branding on Amazon and external marketing will help build a customer base for your Shopify store without exposing you to account suspension.