Would I realistically be able to take some market share and make sales?

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1

I’ve been doing product research on my own for four months now, and I can’t find a single good opportunity to move forward, despite coming up with multiple ideas.

There always seems to be something discouraging, people have built very solid listings and products over the years, and the competition is extremely strong.

I recently ran a poll comparing a dominant brand for an item with my own variation of that item in a different form factor on Amazon.

Let’s say A is the dominant brand and B is my product. The poll results (based on 30 people so far) were A → 73% and B → 27%. The search volume for this item is over 50K.

I know that people prefer A over B, but is this still a good enough market opportunity?

Is this something that would be reasonable to proceed with if I get similar results from a poll of, say, 100 people?

2

A 70/30 split doesn’t automatically kill the idea, but it doesn’t validate it either. Polls show preference, not purchase intent. With a dominant brand and 50K+ search volume, you’ll only win if B solves a very specific pain A doesn’t (price, convenience, use case, bundling, or positioning).

Before moving forward, validate behavior, not opinions:

• Check review gaps on A (what customers complain about)

• Test demand with a small ad or landing page

• See if B can win on one clear angle, not “better overall”

If you want, I can help you pressure-test this idea and tell you honestly whether it’s worth proceeding or better to kill early.