Starting a new Amazon business sounds exciting but most new accounts fail within the first few months.
Why? Because beginners often:
Choose the wrong category or products 
Don’t understand brand approval and compliance rules 
Try to scale too fast without performance history 
On the other hand, old or experienced Amazon accounts already have:
Strong performance history
Good brand relationships
Easier approvals for big brands
More trust from Amazon’s algorithm
That’s why working smart on an old, established account can bring real results — you can sell big brands, build stable sales, and scale safely.