Why Do So Many FBA Sellers Fail At Selling On Amazon?

I have heard mostly horror stories from people with thousands of units of a private label product that doesn’t sell, stuck in FBA and attracting fees. Yet, there are so many gurus claiming they made millions. So where is the truth?

Many FBA sellers fail on Amazon because they are lured by the idea of quick riches and have unrealistic expectations. They may not realize that making sales takes time and effort, which leads to impatience and disappointment. Additionally, competition, lack of differentiation, and ineffective strategies also contribute to their failures. It’s crucial to stay informed, adapt, and improve to succeed as an FBA seller.


There are a number of reasons why so many FBA sellers fail at selling on Amazon. Some of the most common reasons include:

Choosing the wrong product. This is perhaps the biggest mistake that new FBA sellers make. They often choose products that are already saturated with competition, or that have low demand. It is important to do thorough product research before launching any new product on Amazon.

Poor product quality. Amazon customers are very picky, and they will not hesitate to leave negative reviews for products that are of poor quality. It is important to make sure that your products are well-made and meet the expectations of your customers.

Poor listing optimization. Your Amazon listings are the first thing that potential customers will see, so it is important to make sure that they are optimized for both traffic and conversions. This means using relevant keywords, writing compelling product descriptions, and including high-quality images.

Poor customer service. Amazon customers expect excellent customer service, and they will quickly abandon a seller who does not meet their expectations. It is important to respond to customer inquiries promptly and courteously, and to resolve any issues quickly and fairly.

Poor inventory management. It is important to keep track of your inventory levels and to ensure that you are always in stock for your best-selling products. Running out of stock can lead to lost sales and negative customer reviews.


1.Lack of knowledge and experience

2.Fake and high expectations

3.Lack of patience

4.Insufficient budget


Because they’ve been told its easy. And there are too many crooks in the industry pretending competence. If you don’t do it yourself and learn it yourself you’ll need to go through a lot of crooks to find the right partner. People share sales graphs and boast but not everyone knows the real metrics they should be showing are the SKU Ecomonics. Never saw anyone share one of those, ever.


I believe that individuals who don’t succeed are often those who are enticed by the prospect of instant wealth. It’s not that they can’t make a sale, which is fundamentally what Amazon is about. Their failure stems from impatience and unrealistic expectations of earning exorbitant amounts daily.


Let me tell you why most FBA Sellers fail in Amazon Business

1: The first reason is lack of knowledge: We don’t have that much Amazon knowledge and invest in it, which is why we fail.

2: Most of the sellers choose the wrong product Because of which they fail. And spend PPC money on this useless product

3: Most of the failed FBA sellers do not have a plan and do not run their business with a plan

4: Some people don’t have patience, they want us to get rich quick. Amazon FBA is not a Quick Rich scheme.


@usmanyousaf112 what’s your recommendation budget to start?

i thought it was $1500-$2500 to start wholesale but I would like to start with retail arbitrage also

Pretty much this. Sellers are Amazon need to treat their account as a business. Unfortunately they simply do not have enough experience or time running a business. Sometimes it’s just bad luck.