Why are my Amazon ads only great during the first three days?

Amazon Sponsored Products
1

This has been the pattern for my store, and I’m not sure why. Every time I create new ads, I get a lot of orders during the first three days, but performance drops significantly on day four, even though I haven’t reduced the budget or changed any settings.

My question is: Is it okay to create new ads every three or four days? I’m worried that constantly creating new campaigns might trigger Amazon to suspend my ads or flag my account for unusual activity. Has anyone experienced something similar or have any suggestions?

Thanks so much!

2

That is pretty common. New campaigns sometimes get an initial boost while Amazon tests where to place your ads. If it drops after 3–4 days, I’d optimize the existing campaign first instead of constantly creating new ones. Making new campaigns every few days won’t usually get you suspended, but it’s not a good long-term strategy and can reset the learning phase.