Hello, how are you all?
I have a quick question for you.
I’m an Amazon PPC expert, and I personally use Scale Insights for PPC management and automation. I’d love to know what tools you guys are using.
Hello,
there are quite a few good options for managing Amazon PPC campaigns, and the best choice really depends on your advertising budget, the number of ASINs you manage and how much automation you need. Some of the more established options include Helium 10 Ads, Perpetua, Ad Badger, Scale Insights and Pacvue.
For smaller accounts, I would personally recommend learning to manage campaigns manually through Amazon Ads Console before investing in expensive software, as this helps you understand bidding, keyword performance, search term reports and campaign structure.
Once your advertising becomes more complex, automation can be particularly useful for adjusting bids, identifying wasted advertising spend, harvesting converting search terms and managing negative keywords. However, I would be cautious about software that automatically increases bids or focuses primarily on reducing ACoS without considering your actual profitability, organic sales and overall TACoS.
I would also look for software that allows you to customise automation rules rather than relying entirely on an algorithm.
Ultimately, the most valuable PPC software is not necessarily the one with the most features, but the one that helps you make better decisions, saves you time and generates enough additional profit to justify its subscription cost.