When to buy a product?

Hi,
At the moment I am using Selleramp SAS to scan and research products to buy and am a littl confused when I should buy.
If amazon is the only seller avoid the listing.
If there is only 1 FBM seller generally just a void it.
If there are multiple FBM sellers - check Keepa charts and see if there are any issues (Not too sure what to look for there).
If the BSR is a low percentage its a green flag.
and obviously as long as there is profit to be made based on buying price.

This is my understandingand I am just wondering how much of this is wrong or if some more experienced sellers have any other tips when choosing products to buy.
Thanks!

Your understanding is mostly on the right track, but there are a few things to refine. Avoiding listings where Amazon is the only seller is generally a good rule, but if Amazon shares the Buy Box consistently (which you can check on Keepa), it might still be worth considering. When there’s only one FBM seller, it doesn’t always mean you should avoid it—look at their stock levels and pricing trends to assess competition. Multiple FBM sellers can indicate demand, but Keepa charts are key for checking price stability, historical BSR trends, and whether Amazon has been on the listing before. A low BSR percentage is a good sign, but make sure it’s consistent and not just a one-time sales spike. Most importantly, profitability should factor in all costs, including inbound shipping, prep fees, and potential price fluctuations. Experienced sellers often also check for IP complaints, gated brands, and seasonal trends before making a buy decision.

1 Like

Hello @Pixel,

thank you for joining the forum. The Seller Amp software is used mainly by arbitrage sellers. So, we are talking about those purchasing established branded products wholesale and looking for profitable listings.

In this case, you are avoiding the listing because when Amazon sells the product, you will have difficulty competing with them and they will always have the BuyBox and match your price.

Actually not. But it could be a private label product. If it’s a regular product from a major brand, competing against 1 FBM seller is fine and you can win with a FBA listing.

If the product is a generic trinket with an odd-sounding brand name, check the trademark database to see, if there isn’t a trademark. If not, you can sell it.

If there are multiple FBM sellers, then these types of products are the most popular among FBA arbitrage sellers, because you are guaranteed to win the BuyBox with a single FBA listing.

Keepa chart is used to verify if there isn’t a suspicious pattern, indicating Intellectual Property Rights Infringement Complaints from the brand.

When the Keepa chart shows the seller count rapidly dropping, then it indicates the sellers were removed through Intellectual Property Rights Infringement Complaints.

Let me know if you have any further questions.

1 Like