I spoke with the support team, but they couldn’t explain why older accounts suddenly get restricted while new accounts can sell without issues. My account is perfectly fine, and the screenshots I’ve shared, along with the captions, should make the situation clearer.
I’ve processed over 25,000 orders in the past 3 years. However, when I apply to sell the same ASIN on another account, which is only 2 months old and has fewer than 400 orders, Amazon allows me to sell without any issues.
New account must be on US based identity. Non US account mostly get gated.
Most accounts created with a non-U.S. identity face these types of issues. If you have permission from the brand to sell and have an authorization letter, you can try opening a case, submitting the letter, and asking them to allow you to list the item—or at least give you the option to submit documents. I have done this before for non-U.S. stores, and it worked. I hope it works for you as well.
Do you have the transparency codes?
You’re fighting a loosing battle. They won’t give you an info and you’ll just waste your time.
If you can’t sell then just spend the time and energy on sourcing other ASINS because seller support is useless.
For the last 2 days I’ve hardly found 2 or 3 products that are ungated, and I’ve checked more than 100. I’m just curious why old accounts got restricted but new accounts can still sell them.
Depends on your account health, not a order quantity.
“Your account is not qualified” is an account-level restriction driven by Amazon’s internal risk model, so two accounts can see different outcomes on the same ASIN because eligibility depends on each account’s trust signals, prior compliance history, unresolved flags, invoice reviews, brand/category approvals, and even linkages to other accounts.
Older accounts sometimes inherit hidden risk markers from past events like IP complaints, authenticity disputes, dropship suspicions, VTR or ODR blips, chargeback patterns, or identity/charge-method mismatches, while a new account without that baggage may pass the automated gate until it’s re-scored later.
The fastest path is to call Account Health and ask what specific condition blocks eligibility on that brand/ASIN (for example, 100-unit invoice from an authorized distributor within 180 days, LOA, safety or compliance docs, or category approval) and request a manual review.
In parallel, audit your account for any dormant issues: clear every policy notice and IP complaint, make sure identity and tax details exactly match your invoices and bank/charge card, verify metrics (ODR, VTR, LSR) are comfortably below thresholds, and prepare a clean document pack (unaltered invoices, proof of payment, supplier contact, LOA if required, product photos matching the ASIN).
Use the Brands and Selling Applications page to see pending/denied approvals and resubmit with a concise cover note explaining how your sourcing and QC prevent counterfeits.
Avoid listing the ASIN on a second account to bypass the block unless you have Amazon’s written permission to operate multiple accounts, because doing so can be treated as evasion; fix the root cause on the restricted account, and once the required documents or approvals are in place, eligibility typically flips from “not qualified” to “apply” or “approved.”
I am afraid you’ll never find out. Sellers doing 7/8 figures never find out.
