If you have a FBM offer in addition to a FBA listing, what are the benefits?
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For one, if your FBA inventory sells out, you can still fulfill orders by FBM. This would also be true if your shipment hasn’t been received yet.
Then there are customers that don’t have prime, and don’t want to pay $35 for shipping. Offer free shipping. They’ll love it.
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Create a separate SKU off the same ASIN, such as adding a -FBM, at the end. That way you don’t run out of stock even when no FBA inventory is available.
Set the retail for FBM at a higher price so any additional costs are covered and that the FBA gets the buy box when it’s in stock.
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Whether or not you should have an FBM listing for the same product as your FBA listing depends on your individual business goals and needs. Here are some things to consider:
Do you want to offer faster shipping times than FBA can provide for certain customers?
For example, if you have a customer who lives near your warehouse, you may be able to ship their order to them faster if you fulfill it yourself.
Do you want to offer different shipping options than FBA?
For example, you may want to offer free shipping on orders over a certain amount, or you may want to offer expedited shipping for an additional fee.
Do you want to have more control over your inventory?
With FBM, you are responsible for storing and shipping your own inventory. This can give you more flexibility, but it also means that you need to have a good system in place for tracking your inventory levels and fulfilling orders.
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Having both FBA and FBM listings for the same product is common. The benefit is that it allows you to reach a wider range of customers, including those who prefer faster FBA shipping or cheaper FBM options.
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I do both. FBA can take forever to check items in. So FBM keeps my listing rank high. FBM also covers gaps during reorders and you can always ship some FBM items to FBA, Then take your reorders to refill FBM. Just don’t forget to adjust inventory.
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