I have received a complaint about the authenticity of one of the products I buy from a distributor. This distributor has a letter of authorization (LOA). LOA states that this supplier “is an authorized distributor of the original [brand name ] products.” Amazon has rejected my invoices and LOA from this supplier several times. I have also provided bank receipts for payments to this supplier.
P.S. Most of the brands are gated for me because of this. Amazon gave me an option to acknowledge the violation. Will it help me to remove the violation and ungate the brands?
No, don’t acknowledge it. You need to provide more evidence, has the brand confirmed that your supplier is authorized? Can you get an LOA from the brand directly? You need to get on the phone multiple times and understand what the internal notes say about why you’re being rejected. Some reps will help you, some won’t.
As everyone else said, keep fighting the case until it gets accepted. I am in the same position, and been fighting an authenticity complaint for the last 2 weeks and no matter what I provide, they keep rejecting but not giving up.
Acknowledging the violation simply closes the case and locks the ASINs—it won’t ungate the brands and can even signal that you accept Amazon’s finding, so avoid that unless you truly lack proof; instead, ask your distributor to re‑issue invoices showing your legal entity, full address, product descriptions exactly matching the listing, and quantities that cover your sales (dated within 180 days), and have them update the LOA so it’s on brand letterhead, explicitly authorizes your company to resell on Amazon, includes a contact name, phone, email, and states the relationship between the brand and the distributor; resubmit these documents in a single PDF, attach proof of payment, and in your appeal explain that you source solely through this authorized channel and have taken steps to verify authenticity—if the invoices and LOA meet Amazon’s formatting rules, Seller Performance should clear the complaint and your gating status will update automatically once the case is resolved.
Your appeal was rejected because we were unable to verify your supplier. For your appeal to be successful, your supplier should have a strong web presence that can be verified through:
Government resources (such as business tax registration numbers)
Other credible third-party sources (such as brand websites or business directories)
To help resolve this issue, you can:
Provide supply chain invoices (invoices between your supplier and their supplier)
Submit evidence showing your supplier is an authorized distributor (e.g., brand website listing your supplier as an authorized distributor)
I’m sure you can get their tax registration number, VAT number (if they have one), website link, and any other details about their company. You can use AI for deep research to gather this information, and keep fighting with what you have until they accept it.
