I am an active PL seller on Amazon US. While researching products, I happened to come across a very large brand and, after lengthy discussions, reached an agreement. The brand owner told me I could create my own listings to sell their products. It’s a very large brand. Even when I just search for the brand name, the search volume is 20,000.
How would it work if I listed and sold a product belonging to the brand that isn’t currently available on Amazon?
There are already many different sellers selling the brand’s products. The products are competitive. Can I establish myself in the market? Will I have to spend a lot on advertising?
If there are many sellers selling the product you can list your product too. And need to ungate the brand if its gated just upload invoices to Amazon if they require it.
Yes, you can list and sell the brand’s products, but since it’s competitive, expect to invest in advertising to gain visibility. Focus on optimizing your listing, leveraging PPC, and offering slightly better pricing, bundles, or enhanced content to stand out.
Nowadays starting Private Label on Amazon has become more challenging than before.
Because of high competition, rising PPC costs, and bigger investment requirements, beginners need strong product research and a clear launch strategy. In today’s situation, sellers should focus on unique or improved products, good branding, and proper keyword optimization to survive in the market.
Without differentiation and marketing budget, it is difficult to rank and compete with established brands. However, PL can still be profitable if the product is carefully validated and launched with a smart strategy.
Before spending on ads, I’d first check the numbers.
If this is an established brand with 20K+ reviews and multiple sellers already on the listings, your real question is whether the margins still work after fees, price competition, and Buy Box pressure.
I’d want to know your landed cost, expected selling price, and how many sellers are usually competing on the ASINs before placing a serious order.
This is exactly the kind of situation where people get excited about the brand name and skip the math.
We’re a US-based team with 19+ years in ecommerce and marketplace businesses. If you send me the brand, your buy cost, and the ASINs you’re looking at, I can help you figure out what should be reviewed before you commit inventory.
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If the brand owner has explicitly authorized you to sell their products, that’s a good starting point. The biggest thing I’d be careful about is making sure that authorization is documented and that your listings, invoices, and brand-related claims all match what Amazon would expect to see if they ever ask you to verify the supply chain.
Since the product isn’t currently on Amazon, I’d also avoid assuming that permission to sell automatically means permission to create the listing however you want. I’d confirm exactly what the brand owner is authorizing, especially around product detail pages, trademarks, images, and brand content.
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