What should be done in this situation?

Hello everyone and have a great day!

Could you please advise on this situation: Amazon has sent a letter stating that the price is too high and requesting a very low price.

The price Amazon suggests is below the purchase price. Currently, there are no sellers in the Buy Box and everyone’s price is high.

Will it change?


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See Keepa for historical BB price. If it’s profitable, set it. If no and you’re the only seller - ignore the letter, you’ll have no BB but still sellable.

That said, see what’s better for you

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According to Keepa, the price has always been around $32-35. There are 7 sellers listed.

I usually try to drop price like in 0.05$ steps to see if the Buy Box is back at some profitable level. If not, try to be the first with offers without the Buy Box.

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Ok, thank you.