What’s the best strategy for Black Friday and Cyber Monday?

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1

Hello everyone!

I launched my very first product on Amazon about two weeks ago. I currently have a PPC campaign running and I’m also promoting through my social media.

I’ve had around 15 sales so far.

Thanks for your help

2

Black Friday events are the biggest sale events on Amazon. Rule 1: don’t run out of stock! Then take parts in deals or offer price discounts to have the red badge as it helps with getting sales (if your listing doesn’t qualify yet, add coupons) - of course this should be planned with having the margin in mind.

Then PPC - always on, dont run out of budget during the day, do dayparting, bids adjustments to get as many sales as possible to increase sales velocity and CVR (PPC should be a complete strategy with kws targeting, products targeting, offensive, defensive campaigns, SP Brands, SP Display, audience targeting etc). Provide great customer support and keep requesting reviews.

3

For Black Friday & Cyber Monday, keep it simple and strategic:

  1. Run a limited-time deal or coupon

Shoppers expect discounts during BFCM, so even a small percentage off can boost clicks and conversions.

  1. Increase PPC bids slightly

Competition will spike, so raise bids on your top-performing keywords to maintain visibility — but monitor ACOS closely.

  1. Optimize your listing before the rush

Fresh images, stronger bullets, and a keyword-optimized title can help you convert the extra traffic.

  1. Push social media harder

Create urgency-focused posts (countdowns, “deal is live,” “48 hours left,” etc.) to drive external traffic.

  1. Track everything

Keep an eye on performance so you can quickly adjust spending if needed.

Good luck, this is a great opportunity to boost ranking and momentum!

4

Since your product is still new, the best Black Friday and Cyber Monday strategy is to focus on visibility and sales velocity rather than profit.

First, make sure your listing is fully optimized with strong images, keyword-rich bullet points, and a compelling A+ page—these will amplify your ad performance. Run aggressive PPC with slightly higher bids in the lead-up to the event to boost your ranking before the surge in traffic, and use exact match campaigns for your top-performing keywords so you don’t burn budget on irrelevant clicks.

If possible, offer a limited-time discount or coupon instead of lowering your main price, as shoppers respond better to visible “deal” badges. Make sure your inventory is well-stocked because running out can tank your rank after the event.

Lastly, push your social media harder this week—post countdowns, unboxings, and highlight limited-time offers to drive external traffic. Even if your margins are slim this time, the goal is to build ranking and reviews that will benefit your listing long after the sale period.