What pressing issues you people face regarding Amazon PPC management?

Only for Private label sellers!

In the current scenarios, almost every seller facing issues in high CTR and low CVR due to Prime Day, so optimize campaigns accordingly.

Not bidding smartly, trying a lot of things and not being patient with PPC.

The most common issues encountered in Amazon PPC management nowadays, especially nearing Prime Day, are increased impressions and clicks because many buyers are searching for Prime Day deals. CPC (Cost Per Click) increases because other sellers raise their bids to compete during the Prime Day event. This is something to note: we shouldn’t be too aggressive in our PPC campaigns during Prime Day because most buyers are just window shopping to find the lowest price deals, which could potentially result in wasted ad spend.