My partners are planning to explore a different way of selling on Amazon, specifically Private Label. We are interested in selling in Germany, and any tips or information you can provide would be very helpful.
We plan to sell our products on both our website and Amazon, but we understand there are certain documents to prepare and registrations required to comply with legal regulations. From registering the brand to launching the product on the market, what steps should we take, and where should we start?
Any information you can provide would be greatly appreciated. Thank you very much!
To sell Private Label products in Germany, you’ll need to take several steps to ensure compliance. First, register your brand with the German Patent and Trademark Office or through Amazon’s Brand Registry, which provides added protection and control over your listings. You’ll also need to comply with local packaging laws by registering with the Central Packaging Register (LUCID), which ensures you’re recycling packaging waste. Depending on your product, you may need CE marking to show compliance with EU health and safety standards. Start by making sure your business is VAT-registered in Germany or via the EU’s OSS (One-Stop-Shop) system, which simplifies tax filing. After that, focus on preparing proper product listings, pricing strategies, and marketing on both your website and Amazon.