I make (handmade) dog collars, martingales and leashes I do well with my fb group and finally after 10 years started a website.
Now that I make these to order for the most part but could I send stock in for fba? If yes, how do I get ungated?
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Go to your Seller Central Search for the product you are selling and click on the “Sell Yours” button. Scroll down to the “Category Requirements” section and click on the “Request Approval” button. Provide your business information, website address, product description. Click submit. Amazon will review your request and approve you if you meet their requirements.
You probably want to look into Amazon handmade.
Your products are more suited for the Amazon Handmade category. This will allow you to sell your handcrafted products to customers around the world.
To learn about the benefits of selling in the Handmade program, and eligibility see the Article Amazon Handmade.
Once approved, you can send them to FBA.
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It’s your own Brand. Get you your brand name trademarked.
If your accessories are designed to support aging pets—like padded harnesses or orthopedic dog beds—don’t forget to include keywords like exercise routines for senior dogs to reach pet owners looking for comfort-focused solutions. With the right approach, how to recognize pain in your senior labrador you can turn your passion for handmade pet gear into a thriving FBA business.
You’re actually in a really good position to expand, because handmade dog collars, martingales, and leashes are already a strong fit for Amazon’s ecosystem. The main decision is whether you try to go straight into FBA under the standard Pet Supplies category or start through Amazon Handmade. For most makers like you, Handmade is the smoother entry point since it doesn’t usually require UPC codes or wholesale invoices, and it’s designed specifically for small-batch, custom, and artisan products.
If you plan to scale later, you can still move toward FBA once you’re producing some inventory in batches instead of purely made-to-order. The “ungating” process for pet products in regular Amazon categories can be more demanding, often requiring supplier invoices, compliance details, and sometimes brand registry if you’re selling under your own label. That’s why many handmade sellers start in Handmade first, build sales history, and then transition.
Looking at your business through the website, it’s clearly positioned as a boutique, craft-focused brand, which aligns very well with Handmade approval standards. A good real-world example is sellers who start with custom dog gear on their own site and social media, then use Amazon Handmade as an additional channel before ever committing to bulk FBA inventory.