What are the best ways to optimize your Amazon advertising campaigns?


we have been an Amazon seller for quite some time now. We are looking for ways to structure our Advertising.

Are there any tools available to structure these ads or are there ways to structure it by ourselves?

If you prefer a more hands-on approach, you can structure your ads manually. This involves creating separate campaigns for different product categories or objectives, setting bids and budgets individually, and managing keywords and targeting options yourself. Although this method requires more effort and monitoring, it provides you with complete control over your ad structure.

In addition to Amazon’s tools, there are some third-party advertising software and analytics platforms available. These tools can help you automate campaign management, provide advanced analytics, and optimize your ad performance. Some popular third-party tools include Jungle Scout, Sellics, and Helium 10.