Hello!
My products have been live for about one week now. I’ve had 3 sales so far, which seems very low to me.
What would be considered a “normal” amount of sales during week 1 and week 2?
I’m selling in Canada, private label (brand registered).
Thank you!
For a brand-new private label launch, especially in a smaller marketplace like Canada, three sales in your first week isn’t unusual at all, the first two to four weeks are usually about gaining visibility rather than volume.
The best launch strategy combines strong PPC and listing optimization. Start with auto and broad-match campaigns to collect keyword data, while also running a few manual exact-match campaigns targeting your top 5–10 keywords (the ones directly describing your product). Keep bids competitive to push early impressions, but set a daily budget you can sustain for 2–3 weeks.
At the same time, make sure your main image is scroll-stopping, your title is keyword-rich but readable, and your price is temporarily set slightly lower than competitors to encourage early conversions. If possible, use Amazon Vine or small discounts to generate initial reviews, since early social proof will drastically improve ad efficiency. Monitor your search term reports every few days, transfer performing keywords from auto to manual campaigns, and pause any that spend without conversions.
On average, sellers in their first two weeks might see anywhere from a handful to 20–30 sales depending on price point and niche, so you’re not behind — the focus right now should be data gathering and ranking your most relevant keywords rather than chasing volume.
Launch should be prepared in advance with a proper pricing strategy and PPC strategy in place (possibly with other marketing strategies such us generating traffic from other sources using influencers, social media, google ads etc).
There is no set up number what sales should be. You should have a market research, competitors research in place and sales estimations based on available data then you would know what to expect for that product in that category / niche.
During the launch phase you should be monitoring keywords ranking on a daily basis and adjusting your ads strategy accordingly.
Low initial sales are normal, you can optimize the listing, run ads, and do promotions.