Hello!
My products have been live for about one week now. I’ve had 3 sales so far, which seems very low to me.
What would be considered a “normal” amount of sales during week 1 and week 2?
I’m selling in Canada, private label (brand registered).
Thank you!
For a brand-new private label launch, especially in a smaller marketplace like Canada, three sales in your first week isn’t unusual at all, the first two to four weeks are usually about gaining visibility rather than volume.
The best launch strategy combines strong PPC and listing optimization. Start with auto and broad-match campaigns to collect keyword data, while also running a few manual exact-match campaigns targeting your top 5–10 keywords (the ones directly describing your product). Keep bids competitive to push early impressions, but set a daily budget you can sustain for 2–3 weeks.
At the same time, make sure your main image is scroll-stopping, your title is keyword-rich but readable, and your price is temporarily set slightly lower than competitors to encourage early conversions. If possible, use Amazon Vine or small discounts to generate initial reviews, since early social proof will drastically improve ad efficiency. Monitor your search term reports every few days, transfer performing keywords from auto to manual campaigns, and pause any that spend without conversions.
On average, sellers in their first two weeks might see anywhere from a handful to 20–30 sales depending on price point and niche, so you’re not behind — the focus right now should be data gathering and ranking your most relevant keywords rather than chasing volume.
Launch should be prepared in advance with a proper pricing strategy and PPC strategy in place (possibly with other marketing strategies such us generating traffic from other sources using influencers, social media, google ads etc).
There is no set up number what sales should be. You should have a market research, competitors research in place and sales estimations based on available data then you would know what to expect for that product in that category / niche.
During the launch phase you should be monitoring keywords ranking on a daily basis and adjusting your ads strategy accordingly.
Low initial sales are normal, you can optimize the listing, run ads, and do promotions.
Most Amazon sellers make the mistake of using the same rule for every keyword. For example, they think that if a keyword gets 10 clicks and no sale, the bid should be lowered immediately. But not all keywords serve the same purpose. Some are strong performers that need protection and budget, while others are still being tested to discover new opportunities.
Another common mistake is focusing only on lowering ACOS. ACOS is important, but reducing bids too aggressively can hurt visibility, and when visibility drops, total sales often drop as well. Lower ACOS does not always mean higher profit.
A better approach is to group keywords by performance. You should know which keywords are your top sellers, which ones are wasting spend, and which ones are still in the testing stage. It is also important to remember that match types behave differently. Broad match usually needs more clicks before converting, while exact match is more targeted and often converts faster.
Instead of relying on fixed rules, use your account’s overall performance as a guide. In many accounts, a small percentage of keywords generate most of the sales. Those are the keywords that need the most attention and protection.
To manage PPC better, review your bulk files and search term reports regularly, ideally using the last 14 days of data. Identify your best-performing keywords, calculate how many clicks different match types usually need before a sale, and label keywords clearly based on performance. When making bid changes, avoid drastic cuts. Small adjustments of 2% to 5% are usually much safer and help keep performance stable.
The main lesson is simple: not every keyword should be treated the same, and not every high-ACOS keyword should be cut immediately. Sometimes patience, structure, and smarter decision-making lead to better results than reacting too quickly.
Increasing the budget does not always increase sales.
Sometimes it simply means Amazon spends more money on the same keywords, placements, and weak campaign structure without improving results. Before scaling, it is better to identify which keywords are actually converting, which placements are profitable, and which campaigns are truly worth pushing.
Once the account is clean and structured properly, a higher budget can help growth. But if the setup is messy, increasing spend usually just makes the inefficiencies more expensive. Budget should come after control, not before it.
Most PPC accounts don’t fail because of big mistakes… They lose money because of small things that get ignored.
Things like:
No proper negative keywords
Budget wasted on low-intent searches
No real testing of ad creatives
Campaigns running on “set and forget”
These issues don’t look serious but over time, they quietly drain your budget.