Possibly the Biggest PPC Shift of 2025
It’s official — Amazon has launched AI Prompt-Based Ads, and it’s about to transform the entire PPC landscape.
Instead of showing ads only based on keywords, Amazon will now display AI-generated product prompts — personalized using shopper intent, behavior, context, and needs.
That means Amazon’s algorithm won’t just match keywords —
it will understand what the shopper truly wants, and then decide which brand to feature.
Why This Is a Game-Changer
Keywords will no longer be your only visibility opportunity
AI-generated prompts will become the new premium ad placements
Brands that adapt early will dominate 2026 and beyond
This marks the beginning of an entirely new Amazon Ads era**.**
Brands that evolve now will lead the future — those that don’t will get left behind
