Hi everyone,
I’m one of the co-founders of Pricenaux , and since this is the Third-Party Software & Services section, I wanted to share what we’ve been building specifically around a problem I think many Amazon sellers recognize.
A competitor changes their price.
The obvious reaction is often:
Do I need to change mine too?
But price alone rarely tells you enough.
Was it one seller or several?
Did the Featured Offer change?
How long did the price movement last?
Is the competitor consistently aggressive or was this unusual?
What is happening with your own sales velocity, margin and inventory?
And most importantly:
Does the evidence actually justify changing your price?
That is the problem we built Pricenaux to help solve.
Pricenaux is not designed to be another automatic repricer . It is a pricing and commercial intelligence layer designed to help sellers understand the market before deciding whether to raise, lower or hold a price.
For an Amazon product, Pricenaux can bring together:
- Competitive Price Intelligence — track your ASIN alongside competitors and understand how the competitive environment is changing.
- Featured Offer / Buy Box seller context — add seller and offer context to price movements instead of treating every price change equally.
- Historical market tracking — see how your product and competitors have behaved over time rather than reacting to a single snapshot.
- Performance-driven pricing — combine your own sales performance, costs and margin objectives with market information.
- Explainable recommendations — get a recommended price, a safe pricing range, confidence level and the reasoning behind the recommendation.
- Scenario analysis — evaluate pricing decisions according to objectives such as margin, revenue, competitive pressure and brand positioning.
- Launch pricing — help establish pricing for new or low-data products where historical sales information is limited.
One principle has been important to us from the beginning:
The goal shouldn’t be to win a race to the lowest price. The goal should be to make the most informed commercial decision.
For example, if one competitor briefly drops from $39.99 to $34.99, Pricenaux isn’t intended to simply say:
“Match $34.99.”
We want the system to help answer:
Who changed? How significant is that competitor? Did the market follow? Did the Featured Offer change? How long has the price persisted? What do your own economics allow? And is there actually enough evidence to justify responding?
We are currently continuing to develop Pricenaux with real seller use cases, and I’d especially value feedback from experienced Amazon sellers here.
I’m also happy to run a free pricing audit for a product/ASIN for anyone in the forum who wants to see how we approach the analysis. No obligation — I’d genuinely like to hear what you find useful, what you disagree with, and what information you think a pricing intelligence platform should show you.
You can learn more at Pricenaux.com , or message me here if you’d like me to take a look at an ASIN.