Voice of the customer score

Fulfilment By Amazon General Discussions
1

Hey all,

I’m new to selling on Amazon FBA. Doing well in first 4 weeks sold 388 units with £9k revenue. My concern is, I’ve had 16 refunds so far (6 in the last 3 days) whi h equates to 1 in every 25 units sold. My voice of the customer score is ‘good’ but is this refund rate high or should I not be worrying? I’m just worried incase I drop to ‘fair’ or will I need lots more refunds more that? I’ve heard average refund rate is between 5% and 15%?

Thanks all

2

That’s average. Also, you can check the average refund rate from your Seller Central for your specific category. If your refund rate goes beyond that, then you can start worrying.

3

Refund rate depends on category is 3% unless it’s fashion/ foot wear. Also depend on net profit.

4

How much did you put in initially to achieve 9k sales? I have 3 products on the way to AMZ. I am a new seller as well.

5

Your refund rate of 4% is generally low and not a major concern. The average refund rate can vary but typically falls within 5-15%. Keep an eye on customer feedback for improvements.

6

I put approx 5k in but that included an FBA course for £800, new laptop and lots of orders on fiverr for pics, A+ content, product video etc, package design, insert card design etc etc

7

Ahh cool, how do I find that please?

8

I’m in the beauty / fashion / accessories category but it’s not like clothes as such

9

Makes sense - as people try before buy etc

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10

Depends on ur model . For private label that’s OK. For arbitrage it’s quite high.but it will drop to a lower average when u have more sales…

11

Thanks, I’m private label. It was like 1 every few days but last 3 days had like 6 so worried me a bit!

12

Naw it’s fine. When u have a few thousand sales the percentage will be more accurate.

13

Appreciate the advice mate

14

So I guess that’s PL. Can I know how many listings have you created so far? I put $5k in Wholesale recently. My first product went live today.

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