Use reviews to improve product launches with new Customer Review Insights

Announcement reposted from Amazon United States:

You can now access new, data-driven product insights to help launch successful products within the Customer Review Insights tab of the Opportunity Explorer.

You’ll see the following new features:

  • Review Trends (for brands) shows shifts in customer sentiment over the last six months to identify trends in positive and negative reviews.
  • Parent ASIN insights provide an overview of customer sentiment and is especially helpful for ASINs with multiple variations as it summarizes customer review insights for the product. With parent ASIN-level insights, brands can now access an in-depth view of sentiment for their entire listing in one view.
  • ASIN Benchmarking compare your product’s star rating to the category average star rating to strategically position your product and gain a competitive edge.
  • Topic Drilldown Uncover frequently mentioned sub-topics in reviews for precise understanding of product attributes and customer experiences. Prioritize improvements that address core customer concerns for better products.

To view the new features, go to the Customer Review Insights tab within the Opportunity Explorer