Announcement reposted from Amazon:
Brands can improve conversion rates and increase sales by conducting A/B tests of your A+ Content, as well as product title, main images, bullet points and product description.
It is easy to use Manage Your Experiments as it preselects optimal settings and auto-publishes winning title and image experiments. The Experiment to Significance feature allows you to run experiments until enough data has been collected to produce statistically relevant results (in as little as four weeks).
Learn more about Premium A+ Content and how to optimise your content with Manage Your Experiments.
Note: The documents above are available in English only.