Announcement reposted from Amazon Europe:
On 20 July 2026, we’ll remove the seller eligibility requirements for the Featured Offer for sellers in the EU and UK. No action is required from you.
Currently, we determine which sellers are eligible based on seller performance criteria. As we’ve continued to improve our processes and hear feedback from sellers, we determined that this eligibility step is no longer required, so we’re removing it.
We’re not changing how the Featured Offer is selected. We’ll continue to evaluate offers and select the Featured Offer based on criteria most important to customers, such as competitive pricing, delivery speed and performance.
To review the new policy, go to Changes to programme policies.
As always, our goal is to help you and all selling partners continue to succeed with Amazon and grow your businesses around the world.