Updated Product Bundling policy for consumables

Announcement reposted from Amazon United States:

We’ve updated the Product Bundling policy for consumables products in the grocery, pet product, baby product, and health and beauty categories to ensure that customers have access to the highest quality bundle selections in our US store.

Effective October 14, 2024, you can only list bundles that are created and offered by the original manufacturer, who must be the brand owner for all of the items in the bundle. This update also means that you can no longer mix products manufactured by different companies in the same bundle, nor can you list a bundle under the “Generic” brand or your own brand.

For example, you can list a Frito-Lay Mixed Chips Pack that’s packaged by the manufacturer Frito-Lay, but you can’t create your own bundle with two bags of Doritos and one bag of Cheetos, even though both products are made by Frito-Lay. You also can’t bundle the Frito-Lay Mixed Chips Pack with other products like paper towels or kitchen utensils.

To comply with the Product Bundling policy, you can create new bundle listings with products from a single manufacturer. We won’t start enforcing the updated policy on your existing bundles until late Q4 2024, and we’ll give you 30 days’ notice through email and the Account Health dashboard when we identify non-compliant bundles that are scheduled to be suppressed.

To learn more, go to the Product Bundling policy.