Hi
For the life of me, I cannot see how to increase/decease a bid on sponsored ads. Its all set up and i have set a daily budget
Any help would be appreciated
Certainly, I’d be happy to help you adjust your bids for your Sponsored Ads on Amazon. Here’s how you can increase or decrease bids within your campaigns:
- Sign in to Amazon Seller Central: Log in to your Amazon Seller Central account where you manage your advertising campaigns.
- Navigate to Campaign Manager: Once you’re logged in, navigate to the “Advertising” section and click on “Campaign Manager.” This is where you can view and manage your campaigns.
- Select the Campaign: Identify the campaign for which you want to adjust the bids and click on it to access its settings.
- Access the Ad Groups: Within the campaign, you’ll see a list of ad groups that you’ve set up. Click on the ad group that you want to modify.
- View Keywords or Products: Depending on the type of campaign you’re running (keyword-targeted or product-targeted), you’ll see either keywords or products within the ad group. Click on the relevant tab to view these.
- Adjust Bids: You’ll now see the list of keywords or products along with their bid amounts. To adjust the bid for a specific keyword or product, locate it in the list and click on its bid amount.
- Edit Bid: After clicking on the bid amount, a box should appear where you can edit the bid. Increase or decrease the bid amount as needed.
- Apply Changes: Once you’ve adjusted the bid amount, make sure to click the “Save” or “Apply” button to save your changes.
Please note that the exact steps might vary slightly depending on any changes to the Amazon Seller Central interface since my last knowledge update in September 2021. If you’re having trouble finding the options to adjust bids, you can refer to Amazon’s official help documentation or reach out to their seller support for specific guidance based on the current interface.
Remember that bid adjustments can impact your ad’s placement and visibility, as well as its overall performance. Regularly monitoring and optimizing your bids based on performance data is a key practice in successful Amazon advertising.
Most Amazon PPC problems aren’t caused by bids. They’re caused by using the wrong match type at the wrong time.
Here’s how I think about match types strategically:
1 : Auto campaigns
Great for exploration. Let Amazon show you what shoppers are actually searching for. This is where insights are born.
2 : Broad match
Used when you want reach and data. Ideal for expansion, brand exposure, and discovering variations you didn’t plan for.
3 : Phrase match
More control, less noise. Best when you know the intent but still want flexibility around how shoppers search.
4 : Exact match
This is where efficiency lives. High intent, high control, and usually the best place to scale what’s already proven.
The real win isn’t choosing one match type.
It’s using each one at the right stage of the funnel.
Discovery → Validation → Efficiency.
That’s how strong Amazon PPC systems are built.
If your campaigns feel messy or unpredictable, start by checking whether your match types actually match your goal.