Trademarking only the logo and not brand name


I am interested in signing up for Brand Registry for the classification selected in my trademark application. I will trademark the name, not the logo but I will include the logo on my product. Over time, I may wish to add additional products for new classes under my trademark.

  1. Would it be an issue to trademark only the name, not the logo. My logo will also have the trademark name and the logo will be permanently affixed to my products.

  2. Would Amazon allow me to sell these additional products under my trademark, even if I chose not to amend the application that was initially filed?

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Yes, you can trademark just your brand name and still use your logo on your products. Amazon will allow you to sell additional products under your trademark, even if you did not trademark the logo. However, you would need to amend your trademark application to include the new products and classes if you want to prevent others from using your brand name for those products.


Thanks @AishaNoor - that is quite helpful. I am a new seller so still experimenting with finding new products that sell best so there may be instances where I sell products under the same general category but not in the same classes specified on the initial trademark application. In those cases, would Amazon will still permit me to sell similar products in Brand Registry (although the new products are not grouped in the specified classes on the initial trademark filing?) However, per your earlier post, I do realize that the trademark protections will not extend to the new products that I am experimenting with selling until I amend the initial filing. (I just feel that selling the new products under the trademark name may establish a bit more credibility in the eyes of the seller, rather than the “Generic” name, so that is why I prefer to experiment selling the new products under the trademark.)

  1. Trademarking only the name, not the logo

Yes, it is perfectly fine to trademark only the name of your product, not the logo. In fact, this is a very common practice, as a good trademark should be able to stand on its own without relying on any specific design elements.

That being said, there are some potential benefits to trademarking your logo as well. For example, trademarking your logo will give you exclusive rights to use that logo in connection with your products and services. This can be helpful in preventing others from using a similar logo that could confuse consumers.

Ultimately, the decision of whether or not to trademark your logo is up to you. If you are concerned about protecting your brand, then trademarking your logo may be a good idea. However, if you are on a tight budget, then you may want to focus on trademarking your name first.

  1. Selling additional products under your trademark

Yes, Amazon will allow you to sell additional products under your trademark, even if you chose not to amend the application that was initially filed.