Pay-per-click advertising is more than just clicks; itโs one of the most precise and powerful tools in digital marketing. Here are some stats and facts that might just change the way you look at PPC:
๐. ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ๐๐ฌ ๐ฆ๐๐ค๐ $๐ ๐๐จ๐ซ ๐๐ฏ๐๐ซ๐ฒ $๐ ๐ฌ๐ฉ๐๐ง๐ญ ๐จ๐ง ๐๐จ๐จ๐ ๐ฅ๐ ๐๐๐ฌ.
Thatโs a 200% return on investment when done right.
๐. ๐๐% ๐จ๐ ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐๐ฅ๐ข๐๐ค ๐จ๐ง ๐๐จ๐จ๐ ๐ฅ๐ ๐๐๐ฌ ๐ฐ๐ก๐๐ง ๐ญ๐ก๐๐ฒโ๐ซ๐ ๐ซ๐๐๐๐ฒ ๐ญ๐จ ๐๐ฎ๐ฒ.
PPC hits when intent is at its highest.
๐. ๐๐ฏ๐๐ซ ๐๐% ๐จ๐ ๐ฉ๐๐ข๐ ๐ฌ๐๐๐ซ๐๐ก ๐ข๐ฆ๐ฉ๐ซ๐๐ฌ๐ฌ๐ข๐จ๐ง๐ฌ ๐ก๐๐ฉ๐ฉ๐๐ง ๐จ๐ง ๐ฆ๐จ๐๐ข๐ฅ๐.
If your landing page isnโt mobile-friendly, youโre losing leads.
๐. ๐๐จ๐จ๐ ๐ฅ๐ ๐๐๐ฌ ๐๐จ๐ง๐ฏ๐๐ซ๐ญ๐ฌ ๐๐% ๐๐๐ญ๐ญ๐๐ซ ๐ญ๐ก๐๐ง ๐จ๐ซ๐ ๐๐ง๐ข๐ ๐ญ๐ซ๐๐๐๐ข๐ ๐๐จ๐ซ ๐ก๐ข๐ ๐ก-๐ข๐ง๐ญ๐๐ง๐ญ ๐ค๐๐ฒ๐ฐ๐จ๐ซ๐๐ฌ.
People trust what they find at the top, even if itโs sponsored.
๐. ๐/๐ ๐ญ๐๐ฌ๐ญ๐ข๐ง๐ ๐ข๐ง ๐๐๐ ๐๐๐ง ๐ข๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ ๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง๐ฌ ๐๐ฒ ๐๐% ๐จ๐ซ ๐ฆ๐จ๐ซ๐.
Small ad copy changes can lead to big results.
๐. ๐๐๐ญ๐๐ซ๐ ๐๐ญ๐๐ ๐ฎ๐ฌ๐๐ซ๐ฌ ๐๐ซ๐ ๐๐% ๐ฆ๐จ๐ซ๐ ๐ฅ๐ข๐ค๐๐ฅ๐ฒ ๐ญ๐จ ๐๐จ๐ง๐ฏ๐๐ซ๐ญ.
PPC lets you bring back visitors who almost became customers.
๐. ๐๐ง๐ฅ๐ฒ ๐๐% ๐จ๐ ๐ฌ๐ฆ๐๐ฅ๐ฅ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ๐๐ฌ ๐ฎ๐ฌ๐ ๐ฉ๐๐ข๐ ๐๐๐ฌ.
Meaning: thereโs still huge room to stand out if you do it right.
At Ranking Tom, we help businesses set up smart, budget-friendly PPC campaigns that convert, not just attract traffic.
Want to learn how to make PPC work for your business? Letโs chat.
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