𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲
This Pet Supplies brand had 11 SKUs live on Amazon USA but was struggling to achieve consistent profitability.
Sales were growing slowly, and competition in the pet niche was intense.
The brand needed a strong Amazon PPC strategy to drive sales, control ACoS, and expand visibility across multiple keywords.
𝗢𝘂𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝘁 𝗘𝗰𝗼𝗺 𝗘𝘅𝗽𝗮𝗻𝗱𝗶𝗻𝗴
𝗖𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 – Focused on high-intent, relevant keywords that pet owners actually search for.
𝗦𝗺𝗮𝗿𝘁 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 – Balanced between auto & manual campaigns with precise targeting.
𝗔𝗴𝗴𝗿𝗲𝘀𝘀𝗶𝘃𝗲 𝗯𝘂𝘁 𝗖𝗼𝗻𝘁𝗿𝗼𝗹𝗹𝗲𝗱 𝗕𝗶𝗱𝗱𝗶𝗻𝗴 – Pushed for visibility while ensuring profitability.
𝗣𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 – Leveraged top of search for best-selling SKUs to maximize ROI.
𝗢𝗻𝗴𝗼𝗶𝗻𝗴 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 – Regularly optimized search terms, bids, and budgets to lower costs and scale sales.
𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 (𝟭𝟮 𝗠𝗼𝗻𝘁𝗵𝘀)
𝗧𝗼𝘁𝗮𝗹 𝗢𝗿𝗱𝗲𝗿𝗲𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗦𝗮𝗹𝗲𝘀: $𝟭,𝟱𝟬𝟰,𝟭𝟵𝟲.𝟰𝟬
𝗨𝗻𝗶𝘁𝘀 𝗢𝗿𝗱𝗲𝗿𝗲𝗱: 𝟲𝟰,𝟴𝟭𝟰
𝗔𝘃𝗲𝗿𝗮𝗴𝗲 𝗦𝗮𝗹𝗲𝘀/𝗢𝗿𝗱𝗲𝗿 𝗜𝘁𝗲𝗺: $𝟮𝟰.𝟬𝟯
𝗔𝗖𝗼𝗦: 𝟭𝟯%
𝗧𝗔𝗖𝗼𝗦: 𝟱%
𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆
With the right PPC structure and continuous optimization, this Pet Supplies brand not only scaled to 𝟳-𝗳𝗶𝗴𝘂𝗿𝗲𝘀 𝗶𝗻 𝘀𝗮𝗹𝗲𝘀 but also maintained a 𝗵𝗶𝗴𝗵𝗹𝘆 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝗲 𝗧𝗔𝗖𝗼𝗦 𝗼𝗳 𝗷𝘂𝘀𝘁 𝟱%.
