Scaling Amazon PPC doesnโt always mean increasing your TACoS. The goal is to grow revenue while keeping your total advertising cost stable. Here is how you can do it effectively:
1: Focus on High-Converting Keywords
Scale only the keywords that are already bringing sales.
- Increase bids slowly (10โ15%) on:
- Top-converting keywords
- Low ACOS keywords
- Keywords with strong click-to-order ratio
๐ฎ. ๐๐ฑ๐ฑ ๐ ๐ผ๐ฟ๐ฒ ๐๐ ๐ฎ๐ฐ๐ ๐ ๐ฎ๐๐ฐ๐ต ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐
- Higher relevancy
- Lower ACOS
- Better conversion rates
More control = stable TACoS.
๐ฏ. ๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ฒ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐๐ถ๐๐๐ถ๐ป๐ด ๐๐ถ๐ฟ๐๐ โ ๐๐บ๐ฎ๐ด๐ฒ๐
- TITLE
- IMAGES
- REVIEWS
= HIGHER CONVERSION RATE โ MORE SALES FROM SAME PPC SPEND.
๐ฑ. ๐จ๐๐ฒ ๐ก๐ฒ๐ด๐ฎ๐๐ถ๐๐ฒ ๐๐ฒ๐๐๐ผ๐ฟ๐ฑ๐ ๐๐ผ ๐๐น๐ผ๐ฐ๐ธ ๐ช๐ฎ๐๐๐ฒ๐ฑ ๐ฆ๐ฝ๐ฒ๐ป๐ฑ
Removing irrelevant searches stops budget leak, so you generate more sales without increasing total spend.
๐ฒ. ๐๐บ๐ฝ๐ฟ๐ผ๐๐ฒ ๐ข๐ฟ๐ด๐ฎ๐ป๐ถ๐ฐ ๐ฅ๐ฎ๐ป๐ธ๐ถ๐ป๐ด ๐จ๐๐ถ๐ป๐ด ๐ฃ๐ฃ๐:
When PPC starts ranking you higher organically:
- Organic sales increase
- TACoS goes down
- You get more profit without more ad spend