The goal isn’t just more clicks… it’s profitable clicks.
Here’s how to bring your ACOS down without killing sales:
1. Cut Wasted Spend – Pause keywords with high spend & low sales.
2. Focus on Winners – Push budget to keywords with best ROAS.
3. Negative Targeting – Block irrelevant searches draining your budget.
4. Bid Smarter – Lower bids on high ACOS keywords to improve margins.
Remember:
Lower ACOS = Higher profit = A healthier business