Announcement reposted from Amazon United States:
After the holiday sales have ended, you can continue to build on your marketing promotion strategy with Brand Tailored Promotions by creating promotional codes for specific customers (Tailored Audiences).
The promotional discount you offer can range from 10% to 50% and can be offered on all products within your brand or on specific ASINs.
Here are tips to help you engage customers after the holidays:
- If you want to acquire customers: Choose the In-market audience to engage customers who viewed (but did not purchase) similar products in the last 7 days, encouraging conversions through an added incentive.
- If your goal is cross-selling: Choose the Complementary Products Remarketing audience, shortly after the sales season ends, to engage customers who purchased related products in the last 30 days. (For example, if you sell coffee pods, the Complementary Products Remarketing audience will automatically select customers who recently purchased a coffee maker.)
- If you want to re-engage customers who browsed your brand: Choose the Cart Remarketing audience (refreshed weekly) to run another promotion for the ASINs you promoted during the holiday sale time frame. This allows you to re-engage customers who were interested but didn’t complete their purchase in the past 30 days.
- Continue to build momentum: Offer a limited-time Tailored Promotion on your entire catalog, engaging the Recent Customers audience to encourage repeat purchases from those who shopped your seasonal sales deals.
To learn more and get started, go to our Brand Tailored Promotions Guide.