So I’ve been puzzled for over a year now, watched numerous videos and read various forum threads and listened to a lot of other sellers but could never get a solid answer. Of the three common answers which is in everyone’s experience the ultimate driving force for a top page organic result. Is it:
1: PPC CLICKS ( hundreds of paid clicks but with low conversions rates )
2: SALES Sheerly a numbers game the number one seller appears number one simple.
3: the more common answer in 2019 CONVERSATION RATE. ( high click thru and sale rate low acos)
PPC clicks seems reasonable amazon are making money without any logistics any involvement there end and earning an increased margin for storage you could say win win.
Sales of course seems logical and yes it’s rare to find sellers selling minimal units and appearing high but I still from sellers ratings can easy see it’s not as simple as that. There can be underperforming items organically ranked next to high performing items.
Conversation rate : seems to make sense amazon say well we know we can make the money from the ppc campaign and we know this product more times than none converts to a sale and again a 7-16% fee is applied so it’s a double result. But then having to keep the acos at a low rate means being shrewd with advertising where as wild PCC clicks are profitable for amazon regardless of the sale.
As you can see 12 months on I genuinely am no closer to an answer that when I began. I know ultimately it lies with computer alygarthams that know one publicly knows but has any one noticed any thing interesting? Anyone done there own little experiments to try and un ravel the mystery?
Apologies for poor spelling and grammar I know it’s a real big bear for some people. So sorry I did try.