Struggling with Mass Category/Brand Gating in EU Markets (DE, IT, FR) – Seeking Advice on Scaling

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Hi everyone,

I’m currently operating as an FBM seller in the EU marketplace (primarily Germany, Italy, and France). I’m focusing on bulk listing, but I’m hitting a wall: about 90% of the products I attempt to list require “Request Approval” for brands or categories.

I see many competitors in the same niche listing tens of thousands of ASINs successfully. I’m trying to understand the most efficient way to scale without getting stuck in individual brand approvals.

A few specific points I’d love advice on:

  • Automatic Approvals: Is there a threshold for Account Health or sales volume where Amazon starts granting “Auto-Approvals” for most soft-gated brands?
  • Category Ungating: Is it more effective to ungate an entire category (e.g., Tools or Home) via a single wholesale invoice to clear multiple brands at once?
  • GPSR/EPR Compliance at Scale: With the new regulations, how are you handling the compliance data for thousands of items? Is there a way to automate this via Flat Files or API?
  • Filtering: Are there any specific tools or methods you recommend for filtering out “hard-gated” brands before the upload process to keep the account healthy?

I’m not looking for any “shortcuts” that violate TOS, just looking to understand the professional workflow for managing large inventories in the EU.

Thanks in advance for any insights!

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Hello @jiyan,

it all depends on how old your account is as opposed to how many orders you processed. It also depends on your location.

If you are based somewhere in Pakistan and you are using a virtual LLC, your chances of getting an automated approval for major brands are second to none.

My recommendation is launching a private label brand, this means that you will be able to freely sell your own products without restrictions.

No known threshold. My account is 10 years old and I have been getting automated approvals ever since it was more than 5 years old. But some brands are now hard gated and are not accepting applications.

A category ungating will not unlock the brands and ASINs that are gated on ASIN or brand level.

Not possible. You need to handle all document submissions manually.

Not possible to filter them because each account has different brands or ASINs that are hard gated for it.

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