Most sellers treat PPC like a guessing game…
hoping one random bid will finally hit profit…
And when performance tanks, they blame the algorithm…
not the setup.
After auditing multiple struggling accounts, one thing stood out,
They’re building without a blueprint.
Here’s how to fix that 
Start with Auto Campaigns
Don’t assume what shoppers search. Let Amazon show you.
Split auto campaigns by targeting type:
Close match → highest bids
Loose match → lower bids
Substitutes → minimal bids
Complements → moderate bids
Each behaves differently. Treat them that way.
Let Data Guide You
After 10–14 days, pull your search term report.
That’s where real keyword research begins — not in random tools.
You’ll often find shoppers searching completely differently than you expected.
Build Smart Manual Campaigns
Move only proven terms.
Exact match for best performers, Phrase for variations, Broad only with negatives in place.
Negatives = your best defense against wasted spend.
Compete Where It Counts
Target competitor ASINs with weaker listings, higher prices, or poor reviews.
You’ll win comparisons before they even scroll.
Add Negative Keywords Early
This step saves more money than any “optimization trick.”
Block irrelevant searches before they drain your spend.
The right sequence matters more than the strategy itself:
Auto → Collect → Manual → Scale.
Most sellers reverse this and pay to learn what Amazon already knows.
Stop guessing.
DM me “PPC Setup” if you want data-backed campaigns built to scale.