Sponsored products out of stock


When trying to place a new advert if Amazon are out of stock it says “Out of stock products won’t usually appear in ads” this shows when Amazon are out of stock but we as a marketplace seller have stock.

So will the advert run or not?


If your product is available and in stock as a marketplace seller, your ads should have a higher chance of being displayed compared to situations where the product is completely out of stock.

Amazon’s ad algorithms consider various factors including product availability, relevance, bid, ad quality, and more. If your product is in stock and relevant to the search or browsing activity, your ad might still appear.

While your ad might have a higher chance of displaying when you have stock available, it’s still subject to competition from other advertisers, relevance to the user’s search terms, and the overall dynamics of the advertising platform.