I added some new products to Amazon’s catalog about 2 weeks ago now. Sent the stock to FBA, and it’s all been checked in and showing as available.
I also set up campaigns for the new products (mimicking the settings of campaigns I already have that work), and nothing. I have a £2.50 per day budget for each campaign. The ones that work run out of budget by about 8pm. But these new campaigns just aren’t working. The total spend on the one campaign since I started it 2 weeks ago is £0.79 , and £2.46 on the other one.
These are products in popular categories with fairly high search volumes, but even when I search for specific words in the titles they don’t show up, not even as sponsored or featured products.
Is it likely I have missed something in the settings? How can I make these work better?
If your campaigns aren’t working, I would advise you to ensure that the ASINs aren’t search suppressed as a result of their non-compliance with Amazon’s Detail Page Rules and Product Title Guidelines:
The title exceeds 200 characters, including spaces.
The title contains promotional phrases, such as “free shipping”, “100% quality guaranteed”.
The title contains characters for decoration, such as ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬ ¦
The title contains no product-identifying information, such as “hiking boots” or “umbrella”.
For further feedback, I would recommend you to post the ASINs.
Two things seem likely the issue here. 1st is your daily budget is too low. Amazon recommend £25 for a campaign to run across the day. Your cost per click (CPC) is likely too low. It should give you a recommended bid. This is a suggestion only but if your bidding say 10p a click and someone else is bidding 50p and they have a budget to run all day Amazon will just show their adverts and not yours…
Thanks. I can understand a £750/month budget across our entire inventory but I don’t think anyone would risk that sort of money on one product, although it would be very interesting to see what would happen with a £25/day budget.
I’ll have a look at the bids though as that might be it. The campaigns I have that work are also set to £2.50 per day budget and I am getting one sale a day (which is sufficient while I’ve got zero reviews). I originally had it set to £8 per day but the budget was being blown with still only one sale a day.
It shouldn’t really be a risk as you should should bid based on the products margin and assume every 1 in 5 clicks results in a sale… So if the product has £10 margin… a 50p bid and 1 in 5 buy would mean your spending £2.50 to sell a product… so for £25 a day you’d get 10 sales and make £80… People are not clicking on adverts for the fun of it it’s because they want to buy something most likely… so you need to make sure the settings in terms of keywords, bid amount and category is correct… your also find if you have a bigger budget and leave the advert alone for a few weeks Amazon will know better when to show your adverts to get sales… at the end of the day they want customers to buy your product to make even more money from you.