Today have had zero sales, very unusual. Just looked at catalgoue and none of my sponsored ads are showing for our commonest search phrase in a search results, as they have been previously, appearing top of first page. Checked account health (100%), none are search suppressed. Sponsored ads shows they’ve had impressions today. But I cant see them at all in any search result pages. Tried different browser / device etc. It also would explain the zero sales. What do I do first? Can’t imagine contacting SS will help.
If your Amazon sponsored ads suddenly stop appearing despite showing impressions and your sales drop to zero, the first thing to do is review your campaign settings—especially keyword targeting, bids, and budget. Make sure your ads are still eligible and competitive in the auction. Use Amazon’s Ad Preview and Diagnosis tool to see if there’s a delivery issue. Also, check that your listing is active, buy box eligible, and not suppressed in any way. Sometimes, competitors may outbid you or increase their ad presence, pushing your ad out of visibility. If all else fails, reach out to Amazon Advertising Support with specific details—they can sometimes detect glitches or backend issues affecting ad delivery.
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If your ads are still getting impressions but you can’t see them in typical positions, the most likely reasons are a drop in ad rank due to increased competition, reduced bids, or low budget pacing.
Start by checking your campaign budgets and make sure they’re not being exhausted early in the day.
Review bid levels on your most important keywords and compare them with suggested bids to see if you’ve been outbid.
Check placement reports to see if impressions are shifting away from top-of-search.
Also, review your Search Term report to identify any drop in impressions or click volume for your primary keywords.
If everything appears normal but visibility is still down, try temporarily increasing bids on critical terms to test if visibility returns.
Sometimes Amazon also limits visibility due to suppressed backend data, so it’s worth double-checking if your listings have any suppressed elements in the manage inventory tab. If none of this resolves the issue, waiting 24–48 hours and monitoring the trend before contacting support is a practical step, as support rarely gives helpful answers on PPC visibility.
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