Sponsored ads not showing in app

Hello, our sponsored ads bring the product to first place on a laptop, but on the app it is on about the 4th or 5th page for the same search term.
Anyone else have this issue, and is there a reason for it, or a fix?
Any advice would be much appreciated.

Hey there,

I’ve experienced a similar situation before, and I can share some insights that might help you understand why this happens and potential steps to address it.

The difference in ranking between the laptop and the app search results is likely due to the variations in Amazon’s algorithms, user behavior, and ad placements across different devices. Here’s why it might be happening:

  1. Algorithm Differences: Amazon’s search algorithms for desktop/laptop and mobile app might weigh different factors differently when determining the ranking of products. This can lead to variations in search results placement.
  2. User Behavior: Users on different devices might interact with search results differently. Mobile users might have different click-through rates or conversion rates compared to desktop users, which could impact ranking.
  3. Ad Placements: Sponsored ads can appear in different locations on various devices. The prominence of ad placements might differ between the laptop and app, affecting the visibility and click-through rate of your sponsored ads.
  4. Competition: The competition for specific keywords might also vary between devices. Some keywords might be more competitive on the app, leading to a lower ranking despite your efforts.

To address this issue, consider the following steps:

  1. Mobile Optimization: Ensure that your product listing is well-optimized for mobile users. This includes having clear, high-quality images, concise and compelling product titles, and informative bullet points.
  2. Responsive Ads: Use responsive ad formats that adjust to different devices and screen sizes. This can help improve the performance of your ads across various platforms.
  3. Keyword Analysis: Evaluate the performance of your sponsored ads for the specific keyword on both devices. Adjust your bids and ad copy based on the performance data you gather.
  4. Device-Specific Campaigns: If you notice significant differences in performance between devices, consider creating separate campaigns targeting each device type. This allows you to tailor your strategies more precisely.
  5. Monitor and Adjust: Continuously monitor the performance of your ads on both devices and make data-driven adjustments. Amazon’s advertising platform provides tools to analyze performance metrics and refine your strategies.
  6. Optimize Product Listing: Improving your organic search ranking can indirectly impact your sponsored ad performance. Work on enhancing your product listing’s relevancy and quality.
  7. Experiment and Test: Experiment with different bidding strategies, ad placements, and targeting options to see what works best for each device.

Keep in mind that Amazon’s algorithms and the e-commerce landscape can change, so staying proactive in monitoring and adjusting your campaigns is crucial. By optimizing for both the laptop and app search experiences, you’ll increase your chances of achieving consistent and favorable placement in search results across different devices.