Sponsored ads isnt working correctly

I have been tracking my sponsored ads campaigns for a few weeks while making adjustments.

Here is what I have found.

  1. Less relevant search terms / keywords are getting impressions.
  2. Relevant keywords are not getting any impressions.

This despite bidding well over the estimated 1st page bid.

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Are you using Automatic Targeting for your keywords?

It is great to get a start in your campaigns, but as you learn which keywords work and which do not, it is a good idea to switch to manual targeting for your campaigns.

You will have to set up a whole new campaign though, but if you are able to handpick the keywords that work, it is worth the time setting up a new campaign.

Let me know if you have trouble setting one up.

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