Sponsored adds question

Amazon Sponsored Products
1

Hi folks,

Just a quick question: What is CPC, and how can it be used? Is it worth using for a new store where listings are from a migrated template?

Also, what are the charges for CPC?

Thanks!

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CPC = cost per click

You pay if a customer clicks on your ad, even if they don’t buy.

Not sure what you mean by this but you can advertise most products but your ad only appears if you have the buy box/featured offer.

Charges - you decide by placing a bid amount. The higher you bid, the more chance that your ad will appear on page 1.

Remember that advertising can be very expensive but it can be useful to launch new products when you don’t expect to make a profit.

Probably not recommended on shared listings as customers may use your ad to find a product and then chose the cheapest seller that may not be you.

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It is the amount you pay for each click on one of your PPC ads in platforms such as Google Ads or Microsoft Ads. Your CPC is an important metric because those clicks, and costs, add up fast. If your CPC is too high, you won’t be able to achieve return on your advertising investment (ROI).

The above explanation comes from Google

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From what I understood, it sounds like you’re doing arbitrage or wholesale and asking about PPC (Pay Per Click), not CPC.

If that’s the case, then yes, PPC sponsored ads can be really helpful and not too expensive. I use them for all my listings with a budget-friendly daily limit, and it definitely gives a nice boost to my sales with a 51.85 ROAS (Return on Advertising Spend).

As for the budget, it’s entirely up to you. I’d suggest starting with $5 or less per day until you’re familiar enough with the basics. In my opinion, it’s definitely worth it for a new store!

Also, remember that Amazon Seller University has videos and tons of information on this and more. Here’s the link:

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Yes, that’s what I was asking. How much does it cost?

I can see my listing is eligible for sponsored adds and it’s says charges per click. I have migrated listed is it worth subscribing for it if your store is new.