Please could someone offer me advice on running Sponsored ads campaigns. I am not making any sales from it. I have a manual KW campaign set up with 3 ad groups. In total I have 377 KW’s. My daily budget is set at £30 and my default bid is £0.30. The campaign has been running for a month.
I am not sure regarding the following;
I have a parent with 6 child variations. When setting up the campaign should I have just entered the ASIN for the parent? I entered ASINS for all children and not sure if this is right or not.
Do i need to go through each KW daily and click on match bid?
Do I need to pause any KWs that have 0 clicks?
Is there anything else I need to be doing to get the campaign working?
Parent and Child ASINs: When setting up your campaign, it’s generally recommended to enter the ASIN for the parent product. This allows Amazon’s algorithm to automatically match your ads to relevant child variations. However, if you want to focus on specific child variations, you can create separate ad groups for each child ASIN.
It’s not necessary to manually click on “match bid” for each keyword daily. By setting up a manual keyword campaign, you have already specified your bid for each keyword. However, it’s a good practice to periodically review and optimize your bids based on performance data.
If you have keywords with no clicks after a significant period, it may indicate that those keywords are not generating any interest. In such cases, you can consider pausing those keywords to allocate your budget to more effective keywords.
However, it’s important to give the campaign some time to gather enough data before making decisions based solely on click performance.
Optimizing your campaign: Here are a few additional steps you can take to improve the performance of your sponsored ads campaign:
Review and refine your keyword list: Continuously monitor the performance of your keywords. Identify high-performing keywords generating conversions and consider increasing their bids. For underperforming keywords, you can either adjust bids, pause them, or refine their match types.
Use negative keywords: Negative keywords help you exclude irrelevant search terms and prevent your ads from showing for those terms. Regularly analyze search term reports and add negative keywords to optimize your targeting.
Improve ad copy: Craft compelling and relevant ad copy that highlights the unique selling points of your product. Experiment with different variations to see which ones resonate best with your target audience.
Monitor and adjust your budget: Analyze the performance of your campaign and adjust your daily budget accordingly. If you have a limited budget, allocate it towards the most profitable keywords and ad groups.
Track conversions and metrics: Set up conversion tracking to understand which keywords and ads are driving sales. Analyze metrics like click-through rate (CTR), conversion rate, and cost-per-acquisition (CPA) to identify areas for improvement.
Remember, optimizing sponsored ads campaigns is an ongoing process. Continuously analyze your data, experiment with different strategies, and refine your campaign based on the insights you gather.