Should I wait for Brand Registry approval prior to promoting my new product?

Hi,

I’m new to FBA and have a ‘Generic’ listing. I am planning to hire an influencer. Is it ok to proceed or should i wait till i’ve created the brand and received Brand Registry approval?

Thank You

You can still make your listing with your brand name whether you’re not brand registered but never make your Product with Generic.

We experienced very low sales in Generic as compared to Brand name listing.

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It is generally recommended to establish a solid brand presence before working with influencers.Creating a strong brand identity helps differentiate your product and gives influencers something to align with and promote .However if u believe that an influencer can help generate initial interest and sales for your generic, listing you can proceed cautiously.

Just ensure that you have a clear plan to transition towards building a brand in future.

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