Announcement reposted from Amazon Europe:
Shoppable content modules are now available for brands that use Basic A+ Content, so your customers can add an item to the basket directly from the Standard Comparison Chart module.
The module shows real-time item prices and customer rating summaries to supplement the existing comparison of product attributes. This can reduce the amount of time customers spend scrolling between different product pages and helps them make informed purchase decisions.
To get started, go to A+ Content Manager.