Sharing tips: How do Amazon sellers figure out what their competitors are up to with PPC advertising?

If a competitor suddenly jumps in rankings and starts giving us a run for our money, we need to dig into their PPC strategies.

First, use a reverse ASIN lookup tool to search their ASIN.

Then, in the filters, make sure to tick all the ad position options (SP/SB/SBV/HR).

This will give you a list of all the keywords they’re bidding on, where their ads are showing, and how well they’re ranking for Sponsored Products.


Thank you for sharing ! :smiling_face:

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