If a competitor suddenly jumps in rankings and starts giving us a run for our money, we need to dig into their PPC strategies.
First, use a reverse ASIN lookup tool to search their ASIN.
Then, in the filters, make sure to tick all the ad position options (SP/SB/SBV/HR).
This will give you a list of all the keywords they’re bidding on, where their ads are showing, and how well they’re ranking for Sponsored Products.
