After launching Amazon PPC campaigns, it’s crucial to gain a clear perspective on their performance. Beyond the usual metrics like ACOS, TACoS, click-through rates, and conversion rates, it’s equally important to understand how many potential customers are exposed to your products, especially for those high-converting keywords.
The visibility of your ads to potential customers depends on two key factors:
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PPC ads rank.
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The duration of ad display in different positions, as the impact of being in the top spot for 24 hours differs from just 1 hour.
To get started, utilize an ASIN lookup tool to track how your products’ ad rankings change across various keyword result pages.
Next, employ a keyword research tool to search for specific keywords and delve into the following datasets:
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In the ‘Ad Rotation Tracker’, you can observe which products are featured in different ad positions every hour.
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The ‘Ad Spot Dominators’ offers insights into how different products have fared in terms of display time within the same ad position over the past week.
By combining and analyzing this data, you can gain a precise understanding of how effective your existing PPC ad campaigns are performing.
You can share your thoughts in the comments.